Essay --

Psychological Effectiveness in Rehabilitation Recently, many studies have proven that the psychological aspect of rehabilitation does determine the duration of the injury. If a patient believes that the exercises given to repair the injury work, then the time of healing will be much shorter, but if someone believes that rehabilitation is ineffective, their injuries will be prolonged. Many people tend to stray away from the psychological methods of rehabilitation because they believe using different techniques cannot help stabilize the brain and keep one’s thoughts positive. Actually, positive thinking equals a positive outcome; especially in a sport related injury. If an athlete trusts and believes in the rehab process, then they will most likely stay positive and keep up with the rehabilitation exercises. In many cases, learning about one’s injury can be extremely helpful in knowing what to expect during the rehabilitation process. When an injury occurs, ask the trainer, doctor, or therapist questions to educate one’s self about how to prepare for what is to come during rehabilitation. Coping with emotional stress during a sports injury is the best way to heal more quickly. By having a positive attitude, the patient will not get discouraged during rehab when they discover they are not as strong as they used to be prior to the injury. Also being aware of the rehab process can assist the injured with setting goals for recovery and reaching each milestone can be very motivational. Using mental imagery techniques can help strengthen one’s mental toughness, and help prepare the brain to stay on the positive track. Because the brain is an extremely complex organ, it functions only occur due to stimulation, therefore, if t... ... outer surface of the skin. The Icy Hot will be directly on the athlete’s knees, and will give them the feeling that there is somewhat of warmth on their muscles. But actually, Icy Hot never penetrates the epidermis. Menthol and methyl salicylate are known as counterirritants. They work by causing the skin to feel cool and then warm. Therefore, Icy Hot is a â€Å"quick fixer† because it tricks the brain into thinking that there is a reaction occurring underneath the skin’s surface to keep the muscles from tensing up. So if an athlete believes that Icy Hot keeps the muscles from tensing up, then the athletic trainer may choose to continue using the Icy Hot treatment because the athlete thinks it works. If an athletic trainer finds a treatment that works, then he or she will continue using it because if the athlete believes it works, then in a sense, it does work. â€Æ'

The thrust of the Computer Security Plan

The thrust of the Computer Security Plan part of the Business Plan is to ensure that the information systems to be deployed by the company will be in line with of the strategic mission and vision of the company. In order to insure that the information technology infrastructure and resources will meet the requisite requirements of every strategic, tactical and operational plan, the company decided to start on the right footing by adapting the standards contained in the ISO/IEC 17799:2005 or specifically known as the Information Technology – Security Techniques – Code of Practice for Information Security Management. By purchasing the ISO 17799 Toolkit, the company can follow the roadmap for a more secure information systems environment, implement the policies contained in the toolkit, and eventually obtain ISO 17799 certification to add more value to the consulting business. Specifically, the company will initially address the following areas that require immediate attention: 1.User authentication methods and policies – This will be based on Section 11.1.1 of ISO 17799 wherein, â€Å"An access control policy should be established, documented, and reviewed based on business and security requirements for access. Access control rules and rights for each user or group of users should be clearly stated in an access control policy. Access controls are both logical and physical and these should be considered together. Users and service providers should be given a clear statement of the business requirements to be met by access controls.† 2.Desktop policies – This will be based on Sections 11.3.2 Unattended user equipment and 11.3.3 Clear desk and clear screen policy wherein, â€Å"Users should ensure that unattended equipment has appropriate protection. All users should be made aware of the security requirements and procedures for protecting unattended equipment, as well as their responsibilities for implementing such protection. Users should be advised to terminate active sessions when finished, unless they can be secured by an appropriate locking mechanism, e.g. a password protected screen saver; log-off mainframe computers, servers, and office PCs when the session is finished; secure PCs or terminals from unauthorized use by a key lock or an equivalent control. A clear desk policy for papers and removable storage media and a clear screen policy for information processing facilities should be adopted.† 3.Remote user authentication methods and policies – This will be based on Section 11.4.2 User authentication for external users of ISO 17799 wherein, â€Å"Appropriate authentication methods should be used to control access by remote users. Authentication of remote users can be achieved using, for example, a cryptographic based technique, hardware tokens, or a challenge/response protocol. Possible implementations of such techniques can be found in various virtual private network (VPN) solutions. Dedicated private lines can also be used to provide assurance of the source of connections. Dial-back procedures and controls, e.g. using dial-back modems, can provide protection against unauthorized and unwanted connections to an organization's information processing facilities. This type of control authenticates users trying to establish a connection to an organization's network from remote locations.† 4.Password policy – This will be based on Section 11.3.1 Password use of ISO 17799 wherein, â€Å"Users should be required to follow good security practices in the selection and use of passwords. All users should be advised to keep passwords confidential; avoid keeping a paper or software record of passwords, unless this can be stored securely and the method of storing has been approved; change passwords whenever there is any indication of possible system or password compromise; select quality passwords with sufficient minimum length which are easy to remember; not based on anything somebody else could easily guess or obtain using person related information; not vulnerable to dictionary attacks; free of consecutive identical, all-numeric or all-alphabetic characters; change passwords at regular intervals or based on the number of accesses, and avoid re-using or cycling old passwords; change temporary passwords at the first log-on; not include passwords in any automated log-on process, not use the same password for business and non-business purposes.† 5.Communication process for email, secure file exchange via email – This will be based on Section 10.1.1 Documented operating procedures of ISO 17799 wherein, â€Å"Operating procedures should be documented, maintained, and made available to all users who need them. Documented procedures should be prepared for system activities associated with information processing and communication facilities, such as computer start-up and close-down procedures, backup, equipment maintenance, media handling, computer room and mail handling management, and safety. Operating procedures, and the documented procedures for system activities, should be treated as formal documents and changes authorized by management. Where technically feasible, information systems should be managed consistently, using the same procedures, tools, and utilities.† To further manage the information technology infrastructure and resources, the plan calls for the adoption of the â€Å"best-of-breed† approach by way of making certain that the building blocks of information security (Shaurette 2002) are fully exploited. These building blocks include the optimum use of security policies, authentication, access control, anti-virus/content filtering systems, virtual private networking (VPN)/encryption methodologies, vulnerability services consulting, intrusion protection system, and public key infrastructure (PKI)/certification authorities (CA)/digital signatures systems. This is considered to be the first step towards finding a technique for modeling and evaluating the security of a system (Stjerneby 2002).

Marketing - 8520 Words

Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the Universitys requirements for this course. PART II Connecting with Customers C H A P T E R 4 Creating Customer Value, Satisfaction, and Loyalty In this chapter, we will address the following questions: 1. How can companies deliver customer value, satisfaction, and loyalty? 2. What is the lifetime value of a customer, and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING†¦show more content†¦Suppose the buyer for a residential construction company wants to buy a tractor from either Caterpillar or Komatsu. After evaluating the two tractors, he decides that Caterpillar has greater product benefits, based on perceived reliability, durability, performance, and resale value. He also decides that Caterpillar’s personnel are more knowledgeable and perceives that the company will provide better services, such as maintenance. Finally, he places higher value on Caterpillar’s corporate image. He adds up all the benefits from these four sources—product, services, personnel, and image—and perceives Caterpillar as delivering greater customer benefits. The buyer also examines his total cost of transacting with Caterpillar versus Komatsu, including money plus the time, energy, and psychic costs expended in product acquisition, usage, maintenance, ownership, and disposal. Then the buyer compares Caterpillar’s tota l customer cost to its total customer benefits and Komatsu’s total customer cost to its total customer benefits. In the end, the buyer will buy from the source he thinks delivers the highest perceived value. A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright  © 2009 by Pearson Education, Inc. 2008933525 Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. 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